Research. If you are in the market for a job or thinking about your next step, research is a vital part of making a positive impression on a potential employer. You’ve worked hard to complete your degree so now it’s time to make sure you are using every tool available to get the job or promotion that you are hoping for. Taking time to research employers that you are interested in is an essential component to a successful job search. It might seem a bit intimidating at first because it’s sometimes hard to know where to start and there’s a lot of information out there but that’s where WGU Career and Professional Development comes in. We have many excellent resources designed to help you get started in this process.
The first step is to identify what matters to you. This is an important and often overlooked step. You have to have a focus in order to reach your goal. To get started in this process make sure you review our self-assessment and industry research tools.
Next, think about what you value in an organization. Are you open to re-location? Are you interested in a large company or a small company? Is professional development important to you? These are just a few of the things you can consider as your begin researching companies.
Once you have set a foundation, you can narrow the field to 5 - 10 companies that you think would be a good fit and then begin your research. The best place to start your research is with the company’s website and LinkedIn page. You can look for the Mission Statement or the About Us section to get some of the basic information, but don’t stop there. WGU Career & Professional Development has a wealth of information on a wide range of companies including the latest industry trends.
For specific information on companies, check out our Employer Research Resources including CareerBeam (which lists company overviews, key information and business intelligence for 60M+ organizations) and Hoovers (a database with proprietary information on more than 40,000 public and non-public companies and 225,000 key executives). Remember, the more you know about the company the more targeted your resume and cover letter will be and the more prepared you will be during an interview. Doing your research lets an employer know that you are really interested in them and not just “a job”, increasing your chances of being hired.
WGU Career & Professional Development is happy to assist you in researching employers, defining a job search plan, or answering any additional career questions you may have.